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Nike’s Turnaround Strategy Faces Complex Execution Challenges
Nike’s Turnaround Strategy Faces Complex Execution Challenges
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BTCCSquare news:
Nike's CEO Elliott Hill acknowledges the athletic apparel giant's multi-year turnaround plan requires navigating a labyrinth of operational complexities. The company now spans three major brands, dozens of sports categories, and 190 countries—each market demonstrating unique maturity levels that preclude standardized solutions.
The reversal of former CEO John Donahoe's direct-to-consumer pivot marks a strategic course correction. Where pandemic-era digital sales flourished, Hill now prioritizes wholesale partnerships to reclaim lost shelf space. New collaborations with retailers like Aritzia target underserved demographics, particularly female consumers.
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